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Volume 10 Number 3 (Special Issue) 2018 |
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| Original Article |
| Business Strategies of Residential Apartment Builders |
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| Raji A M, Assistant Professor, Dept. of Management Studies, MD College, Pazhanji, Kerala 680542, India |
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| Can Learning Be Fun? |
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| Asha S Kutty, Assistant Professor, MD College, Thrissur, Kerala 680026, India. |
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| Startup Culture in Kerala: Opportunities and Challenges |
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| Shabla Mohamed Mustafa, Research Scholar, Dept. of Commerce & Management Studies, University of Calicut, Thenhipalam, Kerala 673635, India. |
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| FDI and Economic Growth in Emerging World: An Empirical Investigation |
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| Haritha Haridasan, Master of Commerce, Sri. C. Achutamenon Government College, Kuttanellur, Thrissur, Kerala 680014, India. |
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| Impact of Psychological Factors in Trading Behaviour of Individual Investors in Derivative Markets |
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| E.K. Satheesh, Dean and Professor, Department of Commerce and Management Studies, University of Calicut, Thenhipalam, Kerala 673635, India. |
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| Mutual Fund SIPs: Investor - Centric Approach |
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| Biju John M, Associate Professor, Research Department of Commerce, St. Thomas’ College (Autonomous), Thrissur, Kerala 680001, India. |
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[Abstract] |
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| Customer Perspectives on Relationship Marketing in Thrissur Based Banks |
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| E. Murali, Associate Professor and Head, Post graduate and Research Department of Commerce and Management, Sri. C. Achutha Menon Government College Thrissur, Kerala 680014, India. |
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| Scope of Indian Flat Breads as Start up Business in Kerala |
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| James Varkey, Research Scholar, Bharatiar University, Coimbatore, Tamil Nadu 641 046, India. |
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| Firms’ Financials and Return Performance of Shariah Stocks in India |
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| Aneesha PH, Master of commerce, Sri. C. Achuthamenon Government College, Kuttanellur, Thrissur, Kerala 680014, India. |
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| Comprehensive Review of Supply Chain Practices and its Implications on Small and Medium Enterprises |
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| Manilal P, Research Scholar, Kerala University of Fisheries and Ocean Studies, Kochi, Kerala 682506, India. |
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| Determinants of Consumer Buying Behavior for the Domestic Tourists in Kerala |
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| Swathy V. Chandran, 4th Sem M.Com St. Thomas College, Thrissur, Kerala 680001, India. |
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| A Study on Effectiveness of Complaint Management of Airtel |
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| Alagra Antony, Research Scholar, Department of Commerce, St. Joseph’s College, Tiruchirappalli, Tamil Nadu 620002, India. |
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| Ecological Sustainability Trough Green Marketing: An Overview on Paradigms and Practices in the New Development Culture |
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| Jaseela PT, Assistant Professors, SMSTM Women’s College, Kattilangadi, Athavanad, Kerala 676301, India. |
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| Significance of E - Procurement in the Changing Business Scenario: A Case Study of Kerala Feeds Ltd |
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| 1Sr. Faculty, ESAF Bank Training Division, Thrissur, Kerala 680651, India. 2Corporate HeadMaterials, Kerala Feeds Ltd. (A Govt. of Kerala Undertaking), Kallettumkara, Kerala 680683, India. |
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| Career Management of Employees: A Theoretical Overview |
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| Nithya R., Senior Research Fellow, Department of Personnel Management, Loyola College of Social Sciences, University of Kerala, Thiruvananthapuram, Kerala 695017 , India. |
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| A Comprehensive Analysis of Preferred Portfolios by Young Investors |
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| KR Vrinda Menon, Research Scholar, Kerala University of Fisheries and Ocean Studies, Kochi, Kerala 682506, India. |
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| Importance of Brand Image Development: A Study with Special Reference to Rural Consumers |
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| Suni DeviV.T., Assistant Professor,P.G Dept of Commerce, SVR NSS College Vazhoor, Kottayam, Kerala 686505, India. |
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| Blue Ocean Strategy: Capturing Uncontested Market and Making the Competition Irrelevant |
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| Lakshmi J, Research Scholar, Bharathiyar University, Coimbatore, Tamil Nadu 641046, India. |
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| Capital Formation in Unorganised Sector with Special Reference to Thrissur Corporation Market Area |
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| Arya Gopakumar Faculty at Students’ PG Centre, Irinjalakuda, Thrissur, Kerala 680121, India |
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| A study on E-commerce Marketing Mix Strategy With Special Reference to Amazon.com, Inc |
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| Nimitha Chackochan, IInd M.Com St. Aloysius College, Elthuruth, Thrissur, Kerala 680611, India. |
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| Green Marketing Myopia: What organisations can do in order to tackle it |
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| Ranjit Thomas, Part-time Research Scholar, Loyola College of Social Sciences, Thiruvananthapuram, Kerala 695017, India and Assistant Professor, Department of Management Studies, Lourdes Matha College of Science and Technology, Thiruvananthapuram, Kerala 6 |
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| Consumer Satisfaction and Perception About Online Shopping: A Study Among the Salaried People in Kerala |
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| Anju Ann Abraham, Guest Lecturer, Dept. of Commerce, SVR NSS College Vazhoor, Kottayam, Kerala 686505, India. |
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| Hedging Efficiency of Commodity Derivatives: A Comparison of Spices Futures with Metals Futures in India |
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| Anjana Krishnakumar, Master of Commerce, Sri C. Achutha Menon Government College, Kuttanellur, Thrissur, Kerala 680014, India. |
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| Crypto Currencies: A Paradigm Shift of Digital Currencies |
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| Haritha Simon, Assistant Professor, Kerala Institute of Tourism & Travel Studies (KITTS), University of Kerala, Thiruvananthapuram, Kerala 695 014, India. |
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| A Comparative Appraisal of Financial Inclusion in India |
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| Sitara V. Attokkaran, Assistant Professor, Dept. of Economics, Vimala College, Thrissur, Kerala 680009, India. |
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| Study on Challenges in Building Start-Up With Special Reference to Paytm |
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| Namitha P Nair, 2nd year, M.Com, Dept. Commerce, St. Aloysius College, Elthuruth, Thrissur, Kerala 680611, India. |
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| Perception and Attitude of Ed Club Members Towards Green Marketing with Special Reference to Thrissur District |
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| Dilshara Raphi, 2nd year, M.Com, Dept. Commerce, St. Aloysius College, Elthuruth, Thrissur, Kerala 680611, India. |
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| A Comparitive Study Between Advertising and Salesmanship on the Effect of Selling Life Insurance Products with Reference to LIC of India Thrissur Region |
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| Lipinraj K, M.Com Student, Department of Commerce, Christ College, Irinjalakuda, Kerala 680125, India. |
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| Portrayal of Women in Indian TV Ads |
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| Arun Balakrishnan, Assistant Professor, PG Dept. of Commerce, Christ College (Autonomous), Irinjalakuda, Kerala 680125, India. |
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| Study on the Buying Behaviour of Youngsters Towards Branded Apparels at Offer Season in Thrissur District |
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| Sumanam TR, Assistant Professor, University of Calicut, School of Management Studies, Dr. John Matthai Centre, Aranattukara, Thrissur, Kerala 680618, India. |
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| Influence of Gambling in Sales Promotion Strategies |
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| Divya George, Assistant Professor and Research Scholar, Research Department of Commerce, St. Thomas’ College (Autonomous) Thrissur, Kerala 680001, India. |
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| Entrepreneurial Perception Among College Students in Thrissur District |
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| Sindhu George |
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| An Appraisal of Brand Resonance of Banking Services among Commercial Banks in Kerala |
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| Sowmia Rajan K., Assistant Professor, Research Department of Commerce, St. Thomas’ College (Autonomous). Thrissur, Kerala 680001, India. |
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| Fake Information and Communication Technology Products: A Threat for Branded Version |
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| Jilna John, Assistant Professor, Research Department of Commerce, St. Thomas’ College (Autonomous), Thrissur, Kerala 680001, India. |
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| Performance Evaluation of Rashtriya Swasthya Bima Yojana in Kerala |
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| Chaithanya U., Assistant Professor, NSS College, Nemmara, Palakkad, Kerala 678508, India. |
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| A Study on Competencies of Women Entrepreneurs in the District of Thrissur,Kerala State |
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| KV. Unninarayanan, Professor, Lead College of Management, Palakkad, Kerala 678009, India. |
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| The Role of Digital Media in the Growth of Yoga Professional in Thrissur City |
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| Preetha PB., Research Scholar, Swami Vivekananda Yoga Anusandhana University, Bengaluru, Karnataka 560019, India. |
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| Individual Tax Payers Attitude Towards E-filing of Income Tax Return With Reference to Thrissur Districts |
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| Simi Baby Thattil, Assistant Professor M.D. College, Kunnamkulam, Kerala 680542, India. |
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| A Study on Usage of Green Banking Services among Senior Citizens in India |
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| Sneha Silvester |
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| Behavioural Biases of Entrepreneurs in Capital Investment Decisions |
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| Aboobacker Sidheeque K.T., Associate Professor, University of Calicut, Thenhipalam, Kerala 673635 India. |
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| Green HRM: Concept and Practices |
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| Rakhi Mohan, Research Scholar, Nehru College of Management, Coimbatore, Tamil Nadu 641105, India. |
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| Behavioural Responses to Service Quality in Banks |
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| Feroze PS, Associate Professor, Dr. John Matthai Centre, Thrissur, Kerala 680618, India. |
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| Key Drivers of Employee Engagement in Banking Sector: An Empirical Investigation |
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| Anjali John, School of Management Studies, Cochin University of Science and Technology, Kochi, Kerala 682022, India. |
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| Digital Marketing : A Flagstone for Womenpreneurs |
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| Remya Anilkumar, Assistant Professor, J.K. College of Science & Commerce, Ghansoli, Navi Mumbai, Maharashtra 400701, India. |
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| A Survey Paper on Cryptocurrency and Bitcoin |
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| Pradeepa PK, Assistant Professor, Mar Osthatheos College, Perumpilavu, Thrissure, Kerala 680519, India. |
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| A Study on Gamification Techniques Adopted by Financial Institutions |
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| Manu Melwin Joy, Assistant Professor, School of Management Studies Cochin University of Science And Technology, Kochi, Kerala 682022, India. |
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| Digital Banking Revolution: Challenges and Opportunities of Banking Industry |
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| Malini Krishnakumar, Research Scholar, Kerala University of Fisheries and Ocean Studies (KUFOS) and Assistant Professor, Holy Grace Academy Of Management Studies, Mala, Kerala 680732, India. |
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